Visual Identity & UX for a Modern B2C Fashion Brand
B2C ▫️ Website Design ▫️ SEO Marketing ▫️ Graphic Design
PROJECT OVERVIEW
Vastrae is a modern fashion label known for bold graphic tees and streetwear-inspired unisex collections. I led branding and product design for Vastrae, a fashion-forward B2C brand targeting Gen Z and millennial audiences. I crafted its bold identity, designed a Shopify storefront, and produced motion-rich campaign visuals to boost digital presence, drive conversions, and build retail credibility.
COMPANY
Vastrae
ROLE
Graphic & Web Design
TIMEFRAME
9 months
TECH-STACK
Photoshop, AfterEffects, Illustrator, Blender, Canva, Figma, Shopify, Meta Business Suite, Pinterest Ads
CRAFTING A SIGNATURE LOOK
BRAND IDENTITY & LOGO DESIGN
BRAND VISION
The branding process started with a deep dive into Vastrae’s vision and target audience. Through extensive research and iterative concept development, I designed a sleek and minimalist logo that embodies the brand’s bold and artistic essence.
KEY ELEMENTS OF THE BRAND IDENTITY
Logo Design
A clean, adaptable emblem that balances simplicity with high-end aesthetics.
Visual Elements
Inspired by traditional textiles, modernized for digital and print applications.
To ensure consistency, I developed a comprehensive brand book outlining logo usage, typography guidelines, color applications, and brand tone of voice—friendly, sophisticated, and engaging.
WEARABLE ART REDEFINED
RETAIL GRAPHICS - GRAPHIC T-SHIRT DESIGNS
TRANSFORMING BOLD IDEAS INTO STATEMENT APPAREL
Vastrae’s T-shirts are designed to be more than just clothing; they’re wearable statements of personality and style. Drawing inspiration from fine art, motorsports, and abstract design, I created a series of graphics that exude confidence and creativity.
DESIGN HIGHLIGHTS
🎨 Themes
A mix of artistic and sporty influences, including elements from F1 racing, soccer, and modern art.
👕 Style
Unisex and male-focused designs that are edgy, contemporary, and visually striking.
🌟 Execution
High-resolution print-ready artwork optimized for production, ensuring quality and durability.
These designs received outstanding feedback for their uniqueness and modern aesthetic, with customers appreciating how they enhanced their personal style.
TURNING VISIBILITY INTO VIRALITY
MARKETING & SOCIAL MEDIA STRATEGY
ENGAGEMENT & REACH
A great brand needs strategic visibility. I spearheaded Vastrae’s digital marketing initiatives using Meta Business Suite, Instagram, and Pinterest to drive engagement and reach the right audience.
MARKETING TACTICS & EXECUTION
📌 Social Media Content
Designed engaging posts, stories, and ads aligned with product launches and promotions.
📌 Interactive Engagement
Leveraged polls, Q&A sessions, and influencer collaborations to boost community interaction.
📌 Targeted Advertising
Used Facebook and Instagram ads to increase brand awareness and conversions.
📌 Email Marketing
Created visually appealing, mobile-friendly newsletters and automated email sequences for retention.
RESULT & IMPACT
🚀 Significant increase in engagement across social media platforms.
📈 Higher organic traffic and conversions through optimized advertising.
💬 Positive audience feedback, praising the brand’s fresh and bold aesthetic.
OPTIMIZING FOR GROWTH
SEO & E-COMMERCE OPTIMIZATION
TRAFFIC & CONVERSION
To strengthen Vastrae’s online presence, I implemented a data-driven SEO strategy:
🔍 Keyword Research: Leveraged tools like Google Keyword Planner and SEMrush to optimize website content.
📱 E-Commerce SEO: Enhanced product descriptions, meta tags, and image optimizations on Shopify.
⚡ Technical SEO: Improved site structure, mobile responsiveness, and page speed for better rankings.
🔗 Off-Page SEO: Built high-quality backlinks and engaged in community-driven social media efforts.
These optimizations contributed to increased search visibility and a higher conversion rate for the brand’s e-commerce store.
DESIGN THAT DELIVERS
FINAL TAKEAWAYS
IMPACT & RESULTS
Working on Vastrae was an enriching experience that allowed me to merge creative design with strategic marketing. The project not only strengthened the brand’s visual identity but also delivered tangible results in engagement and sales.
KEY TAKEAWAYS
Created high-impact retail graphics that resonated with the target audience.
Implemented a data-driven marketing strategy that drove traffic and boosted conversions.
IMPACT
Increased conversion rate by 22% post-redesign.
Decreased bounce rate by 30% via layout and UX fixes.
